About

Shopee is a Southeast Asian e-commerce platform with a new feature called Shopee Video, allowing sellers to create short videos to showcase products. However, Shopee Video needs improvement to attract new users and compete with TikTok Shop.

Project

UI UX Case Study

Platform

Mobile

Target User

Shopee App User

Research

Research

Research

User Interview

In this process, interviews are conducted with seven respondents who meet the following criteria:

  • Active user of the Shopee app

  • Has experience using similar apps like TikTok

  • Has previously shopped through e-commerce platforms


Interview Process

  1. User Test The Application

  2. User Answer The Questions

  3. User Give Opinions


Click image below for view full research in figjam!


User Interview

In this process, interviews are conducted with seven respondents who meet the following criteria:

  • Active user of the Shopee app

  • Has experience using similar apps like TikTok

  • Has previously shopped through e-commerce platforms


Interview Process

  1. User Test The Application

  2. User Answer The Questions

  3. User Give Opinions


Click image below for view full research in figjam!


User Interview

In this process, interviews are conducted with seven respondents who meet the following criteria:

  • Active user of the Shopee app

  • Has experience using similar apps like TikTok

  • Has previously shopped through e-commerce platforms


Interview Process

  1. User Test The Application

  2. User Answer The Questions

  3. User Give Opinions


Click image below for view full research in figjam!


Full Report

Full Report

Full Report

The full project report, providing a detailed overview of the project's findings and outcomes. The report will showcase concise research results, analyses leading to ideas, user personas and flows, wireframes, as well as design solutions with explanations.


Click image below for view full report in PDF!


The full project report, providing a detailed overview of the project's findings and outcomes. The report will showcase concise research results, analyses leading to ideas, user personas and flows, wireframes, as well as design solutions with explanations.


Click image below for view full report in PDF!


The full project report, providing a detailed overview of the project's findings and outcomes. The report will showcase concise research results, analyses leading to ideas, user personas and flows, wireframes, as well as design solutions with explanations.


Click image below for view full report in PDF!


Prototype

Prototype

Prototype

Here are the design solutions obtained based on research, analysis, and applied ideas. The design solutions encompass key features including:


  1. Save Video

  2. Mute Video

  3. Translate Subtitle

  4. Product Preview


Click image below for access design prototype in Figma!


Here are the design solutions obtained based on research, analysis, and applied ideas. The design solutions encompass key features including:


  1. Save Video

  2. Mute Video

  3. Translate Subtitle

  4. Product Preview


Click image below for access design prototype in Figma!


Here are the design solutions obtained based on research, analysis, and applied ideas. The design solutions encompass key features including:


  1. Save Video

  2. Mute Video

  3. Translate Subtitle

  4. Product Preview


Click image below for access design prototype in Figma!


Contact

Contact

Contact

Let's

work

together

I am fueled by new challenges and cutting-edge projects. If you need a committed and passionate digital designer to enhance your vision, look no further. Let's join forces to create memorable experiences that resonate and leave a lasting impression. Get in touch, and let's start this thrilling adventure together!

surya.nathaniel01@gmail.com

surya.nathaniel01@gmail.com

© Porto Surya NKT 2023

Work

About

© Porto Surya NKT 2023

Work

About

© Porto Surya NKT 2023

Work

About